A high-expertise technical distributor, not a manufacturer.
Twenty-five years of continuous representation for the equipment that sits immediately upstream of South Africa's analytical spectrometers.
What we do
MAD Technology's commercial value sits in three things: exclusive access to world-class principal manufacturers, deep applications knowledge developed over more than two decades, and the ability to keep instruments running in a country where the manufacturer is 13,000 kilometres away.
The company supplies analytical instruments for laboratory sample preparation (CEM Corporation), sample introduction systems and autosamplers for ICP/ICP-MS (Teledyne CETAC), laser ablation systems for direct solid analysis (Teledyne Photon Machines), and ICP/ICP-MS consumables compatible with all spectrometer brands (Precision Glassblowing) — alongside installation, commissioning, method development, training and repair services.
| Registered name | M.A.D Technology (Pty) Ltd |
| Trading name | MAD Technology |
| Founded | June 2000 |
| Address | 33 Riley Road, Johannesburg, 2128 |
| Telephone | +27 (0)11 797 3660 |
| Office hours | Monday–Friday, 09:00–17:00 |
| Service availability | 24 hours a day |
Twenty-six years of continuous trading — and a decade before that.
Both founding directors bring direct prior experience selling and supporting competing analytical instrumentation into the same South African market MAD now serves — a credibility story that predates the company itself.
| Year | Milestone |
|---|---|
| 1992 | Bruce Hunter joins SMM Instruments (Setpoint Instruments) as an instrument service engineer, later becoming Varian AA and ICP product and applications manager |
| 1994 | Charles Martin joins SMM Instruments, responsible for Varian AA and ICP sales across Sub-Saharan Africa excluding South Africa |
| June 2000 | M.A.D Technology (Pty) Ltd registered |
| November 2000 | Appointed CEM Corporation's agent for South Africa |
| 2013 | Appointed Teledyne CETAC Technologies distributor for Sub-Saharan Africa |
| 2026 | 26th year of trading |
The people behind the business.
Bruce Hunter — Director
Qualified as an Electronic Engineer. Worked at Sasol Synthetic Fuels for two years before joining SMM Instruments (Setpoint Instruments) in 1992 as an instrument service engineer, moving into sales within six months and becoming the company's Varian AA and ICP product and applications manager — a role he held until founding MAD Technology in 2000. Responsible for sales and marketing.
Charles Martin — Director
Joined SMM Instruments in 1994, responsible for Varian AA and ICP sales across Sub-Saharan African countries excluding South Africa, until founding MAD Technology in 2000. Holds responsibility for export sales, finance and administration.
Both directors came from SMM Instruments (trading as Setpoint Instruments) — the prior local distributor for Varian atomic absorption and ICP instrumentation — before founding MAD Technology in 2000, bringing direct prior experience selling and supporting competing analytical technology into the same market MAD now serves from the sample-preparation and sample-introduction side.
Four principals, one workflow.
CEM Corporation
Founded 1978 in Matthews, North Carolina. Developed microwave digestion in collaboration with the US National Bureau of Standards (now NIST) in the mid-1980s, and has led the field for over 45 years. ISO certified, distributing through representatives in over 50 countries.
Read more about CEM →Teledyne CETAC / Photon Machines
Founded 1985 in Omaha, Nebraska; built its reputation on the U-5000 Ultrasonic Nebulizer, introduced in 1989. Now part of Teledyne LABS alongside Teledyne Photon Machines. MAD Technology holds the Sub-Saharan Africa distributorship.
Read more about Teledyne →Precision Glassblowing
Founded 1982 by master glassblower Ken Petrie in Centennial, Colorado. A team reporting over 400 years of combined glassblowing experience, supplying ICP/ICP-MS consumables as an OEM and aftermarket source. MAD is the Southern African representative.
Read more about Precision Glassblowing →Radom Corporation
Developer of Cerawave™ microwave plasma technology and the MICAP-OES 1000 — a nitrogen-based spectrometer requiring no argon and no chiller.
Read more about Radom →The case for a twenty-five-year relationship.
- · Exclusive appointed agent for CEM Corporation in South Africa — the only route to purchase or support a CEM instrument locally
- · Sub-Saharan Africa representative for Teledyne CETAC — the world's leading independent sample introduction specialist
- · Southern Africa representative for Precision Glassblowing — ICP consumables compatible with every major spectrometer brand
- · Local stock of parts, consumables and spares held in Johannesburg — same-day or next-day supply versus multi-week international lead times
- · 24-hour service availability
- · Over 25 years of continuous service to Southern African laboratories
- · Customers include some of the region's most demanding analytical users
Territory held for each principal.
| Principal | Territory |
|---|---|
| CEM Corporation | South Africa |
| Precision Glassblowing | Southern Africa |
| Teledyne CETAC | Sub-Saharan Africa |
MAD Technology's registered office and stockholding are in Johannesburg, Gauteng.
For procurement officers and public-sector buyers.
Company registration, tax and compliance documentation required for supplier registration and tender qualification is available directly from our team on request, including:
Company registration number
Available on request.
VAT registration
Available on request.
B-BBEE status & level
Certificate available on request.
Tax clearance status
Current certificate available on request.
Central Supplier Database
CSD registration details available on request.
ISO certifications & memberships
Held or in progress — confirm current status with our team.
Contact us for downloadable copies of any of the above for your supplier onboarding or tender submission.
Some of the region's most demanding analytical users.
- · A JSE-listed PGM producer
- · A multinational dairy processor
- · A South African pharmaceutical manufacturer
Named client references appear on this site only where written permission has been given.
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